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William Milliken has a background in digital marketing and spent much of his career focusing on home service businesses. As time progressed, however, he realized he could make more money if he were to start a home service business of his own. He’s now generating over $200K in monthly revenue by entering the dog waste removal industry.
Will discovered the niche business idea of waste scooping after watching YouTube videos that circled around the concept. With over 65 million households owning dogs in the U.S., he saw it as a profitable opportunity to enter into a business with little competition and high growth potential.
He first targeted larger cities, such as Seattle. He sets up yearly contracts with each dog owner to remove the waste in their yard—with some contracts ranging from $20-30K annually. With the help of tailored marketing resources, his number of weekly clients quickly snowballed to over 2,000.
In this episode, learn how to harness the power of Meta ads, Google, and word of mouth to grow and scale a small business. Will also explains how he set up the business to be self-sufficient enough to run on its own even if he goes traveling for over six months.
Resources:
https://bit.ly/3XZ0KZc – Gain FREE Access to William’s Step-By-Step Blueprint!
Timestamps:
00:00 – Start
00:49 – Business built on dog poop
01:15 – Cost of service
01:44 – Tools of the trade
03:17 – Job completion time
03:42 – Full-service inclusions
04:49 – Revenue and profit margins
05:35 – Coming up with the idea
06:23 – A simple (but often overlooked) detail
06:55 – Final touches
07:23 – Monthly overhead
08:20 – Securing recurring clients
09:46 – Overcoming operational challenges
10:42 – Commercial vs Residential
11:30 – Difference in profit margins
13:38 – Systems and processes
14:40 – Refilling doggie bag stations
15:01 – Persuading clients
15:55 – Fan blitz
16:58 – Advertising tips for newbies
18:11 – Handling stressesful moments
18:45 – Workload
19:23 – Shattering perceptions
19:52 – Overcoming limiting beliefs
20:22 – Biggest mistakes
22:02 – Standing out from competition
22:38 – Headquarters
22:57 – Bagging 5-star reviews
23:42 – Monthly ad spend
24:41 – Service route overview
25:12 – Importance of uniforms
26:39 – Truck wrap
27:31 – Doing things differently
28:36 – Reaping hard-earned rewards
29:16 – Business startup myth
29:51 – A key metric (in any biz!)
30:55 – Onboarding and training
32:06 – Learning the ins and outs
33:25 – Cheap (but effective) marketing secrets
34:16 – Scaling the business
34:51 – Acquiring the fleet
35:42 – Why Seattle?
36:10 – Partnering for success
37:43 – Leadership style
38:29 – Value-based systems
39:18 – A standout industry
40:05 – Road to a $100K…fast!
41:07 – Running multiple locations
41:49 – Brand story vs Pricing
42:56 – Doomed to fail
43:34 – Staying motivated
44:13 – Success redefined
44:51 – Outro
#business #smallbusiness #startingabusiness
