From CNBC.

Counterfeits have always been a problem on Amazon, but they became more common after an influx of Chinese-based sellers joined in 2015, causing brands like Nike and Birkenstock to quit selling directly on the site. In 2020, Amazon launched the Counterfeit Crimes Unit, which joined law enforcement on 50 raids and the seizure of seven million counterfeit products in 2023. But retail experts say it’s not enough. CNBC visited Amazon’s team of former prosecutors and a military gear brand that’s partnered with them to sue bad actors who ripped off its patented camouflage pattern.

Chapters:
1:34 Chapter 1 – Born of necessity
5:43 Chapter 2 – Causing real harm
8:12 Chapter 3 – Fighting back
10:47 Chapter 4 – Identifying sellers

Produced and Shot by: Katie Tarasov
Edited b:y Marc Ganley
Supervising Producer: Jeniece Pettitt
Animation: Christina Locopo, Jason Reginato
Additional Camera: Magdalena Petrova, Shawn Baldwin, Emily Rabbideau
Additional Reporting: Annie Palmer

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Want to be a successful, confident communicator? Take CNBC’s online course Become an Effective Communicator: Master Public Speaking. We’ll teach you how to speak clearly and confidently, calm your nerves, what to say and not say, and body language techniques to make a great first impression. Get started today: https://cnb.cx/4aryNgM

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC

#CNBC

Amazon Has A Counterfeit Problem — Here’s How It’s Fighting Back