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Has KFC Conquered Asia?
We’ve already covered McDonald’s on this channel, and, well, now it’s time for some KFC! Kentucky Fried Chicken is the world’s second largest restaurant chain after McDonald’s, with over 23000 outlets in more than 140 countries and territories around the world. Now recently, the number of KFC outlets has been declining in the US, but the company has actually continued to grow over in Asia. In fact, KFC’s largest market lies on this continent (we’ll get to that soon).
KFC was founded on March 20th, 1930 in Kentucky, with its very first franchise opening in Utah in 1952. Just a year later it made its way to Canada; and in 1965 the first overseas franchise outside of North America opened in the UK. Now it’s from this point where KFC enters the Asian market (well before McDonald’s); and, in this video I’ll take you through the next 54 years of KFC’s Asian ascension.
So, which Asian country was the first to open a KFC? What did KFC have to sacrifice in order to compete with local markets? And how much of Asia is there still left to conquer, as of today?
Indeed we’ll get to all of that, so grab a Zinger burger, maybe some drumsticks, and we’ll explore every Asian country to have ever had a KFC…