From CNBC Make It.
New Jersey mom Kim Vaccarella started a side hustle after deciding to create a suitable and easy-to-clean beach bag. However, after a botched shipment of over 1,000 bags for $30,000, Kim had given up on her business — but then was given a lifeline three years later in the form of a $120,000 investment. Today, Bogg Bag is projected to bring in $100 million in revenue for 2024.
Produced, Shot and Edited by: Raffi Paul
Senior Managing Producer: Eric M. Clark
Senior Production Manager: Kathryn Mavrikakis
Reporter: Nicolas Vega
Animator: Uma Sharma
Additional Footage: Bogg, Getty Images
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How A NJ Mom Turned A Failed Beach Bag Into A $100 Million A Year Business