From CNBC Make It.

In-N-Out defies the norms of typical fast-food chains. It doesn’t franchise, avoids rapid expansion and sticks to a simple menu that’s barely changed in 75 years. It has a cult following and lines that stretch down the block. Here’s how it turned simplicity and consistency into a recipe for success.

Produced by: Tasia Jensen
Managing Producer: Beatriz Bajuelos
Camera: Andrew Evers
Editor: Marisa Forziati
Animator: Elham Ataeiazar
Senior Production Manager: Kathy Mavrikakis
Narrator: Nicolas Vega
Additional Footage: Getty Images, Cy Soliman

Subscribe to CNBC Make It.: http://cnb.cx/2kxl2rf

About CNBC Make It.: CNBC Make It. is a new section of CNBC dedicated to making you smarter about managing your business, career, and money.

Ready to boost your career and income? Don’t miss our special Black Friday offer: 55% off all Smarter by CNBC Make It online courses. Learn how to earn passive income online, master your money, ace your job interview and salary negotiations, and become an effective communicator. Use coupon code THANKS24 to get the best deal of the season—offer valid 11/25/24 through 12/2/24: https://cnb.cx/4fDsHgL

Connect with CNBC Make It. Online
Get the latest updates: https://www.cnbc.com/make-it
Find CNBC Make It. on Facebook: https://cnb.cx/LikeCNBCMakeIt
Find CNBC Make It. on Twitter: https://cnb.cx/FollowCNBCMakeIt
Find CNBC Make It. on Instagram: https://bit.ly/InstagramCNBCMakeIt
Find CNBC Make It. On LinkedIn: https://cnb.cx/MakeItLinkedIn

#CNBC
#CNBCMakeIt
#InNOut

How In-N-Out Turned A $4 Burger Into $2 Billion A Year