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Starbucks is America’s (and the world’s) first choice for reliable, quality coffee. But the company that feeds our caffeine dependency had to fight to create a whole new culture around our favorite brew.

Today’s video showcases how Starbucks, under the leadership of Howard Schultz, rose from obscurity to opening a new store somewhere in the world every 8 hours.

As you’ll come to discover, Schultz didn’t found Starbucks, but he did create the foundation for an exciting and new direction in the company. That iconic white cup and green straw were born from international inspiration and the desire to offer America a higher quality brew. At a time when coffee was weak and watered down, it seems ridiculous to suggest that anybody would pay top dollar for a drink they could barely pronounce. Frappa-what? Cappu-who?

Today’s video shows you how Schultz used his singular vision to drive Starbucks to the top, changing and molding a new culture in the image he designed. Starbucks, as you’ll soon learn, teaches you how to remain true to your vision in spite of what everyone else is telling you.

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📚 If you enjoyed this video about Starbucks and want to learn even more, we recommend you read the book "Onward" by Howard Schultz 👉https://amzn.to/2zV9Dft
(note: as an Amazon Associate, Business Casual earns from qualifying purchases).

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(Special thanks to our narrator, Toby Ricketts!)

#Starbucks #HowardSchultz #History