Levi’s is starting to break in jeans with lasers

From Quartz.

Levi’s goes to great lengths to give their jeans an aged, vintage look. Their newest method creates “broken in” jeans in about 90 seconds. Using lasers.

In the past, Levi’s pre-aged jeans were the product of human workers,, a process that took a lot of elbow grease and about 30 minutes per pair.

Want to learn more about the process? Read the article here: https://quartzy.qz.com/1215862/

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Quartz is a digitally native news outlet dedicated to telling stories at the intersection of the important and the interesting. Visit us at https://qz.com/ to read more.