The Controversy Over Building Signage

From Stewart Hicks.

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Signage on buildings is nothing new. You’ll find it all over the world and throughout history. But some signs just seem to rile everyone up. The TRUMP sign on 401 North Wabash in Chicago is one of those signs. Even during the design review phase, the sign was controversial for its size and placement. Then, after its installation, it seems protests and news stories of disgruntled city residence have followed consistently since. In this video, we take a look at why and how buildings signs can be so controversial. Areas like New York’s Times Square and Las Vegas are compared to more traditional areas and how each might learn from one another. We also interview Blair Kamin, who had a lot to say about the Trump sign and why folks are so adamantly opposed to its presence along the Chicago River.

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__About the Channel__
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.

__About Me__
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.

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