From BBC News.

Clavicular is the internet’s viral man of the moment.

After signing up to his ‘looksmaxxing’ course, Matt Shea tells Marianna Spring about the controversial relationships propping up his virality, and what the mainstream media is getting wrong about the streaming sensation.

Top Comment is a brand new podcast from BBC Sounds, digging into the stories behind your social media feed.

For more, including analysis of the phenomenon known as ‘decline porn’, search Top Comment wherever you get your podcasts.

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