I bought a failing snack company that now brings in $103 million a year — here’s my best advice

From CNBC Make It.

Wall Street veteran Charles Coristine bought LesserEvil, a failing snack company, in 2011. Now a profitable business known primarily for its coconut oil popcorn, it brought in $103 million in gross sales in 2023. Here’s how Coristine is turning LesserEvil into a household name: https://youtu.be/zdbQSeGhbRk