What Is Puffery? (And Why Ads Get Away With It)

From MinuteFood.

Full Video: https://www.youtube.com/watch?v=Hv3heAHq2Ok
This company made an offer you couldn’t refuse, but when they got sued, they argued that the offer was never meant to be taken seriously – that it was “mere puff”. Find out why some types of marketing claims are exempt from normal scrutiny.