From Bloomberg.

With the FIFA World Cup around the corner, soccer is once again taking center stage on the global sports scene. In the US, the game is gaining new momentum, especially among younger generations, fueled in large part by technology and digital engagement.

Roger Bennett, founder & CEO of Men in Blazers, speaks with Alex Rodriguez & Jason Kelly about how that evolution has unfolded over the years.

Watch The Deal

——–
Like this video? Subscribe: http://www.youtube.com/Bloomberg?sub_confirmation=1

Get unlimited access to Bloomberg.com for just $1.99 your first month: https://www.bloomberg.com/subscriptions?in_source=YoutubeOriginals
Bloomberg Originals offers bold takes for curious minds on today’s biggest topics. Hosted by experts covering stories you haven’t seen and viewpoints you haven’t heard, you’ll discover cinematic, data-led shows that investigate the intersection of business and culture. Exploring every angle of climate change, technology, finance, sports and beyond, Bloomberg Originals is business as you’ve never seen it.

Subscribe for business news, but not as you’ve known it: exclusive interviews, fascinating profiles, data-driven analysis, and the latest in tech innovation from around the world.

Visit our partner channel Bloomberg News for global news and insight in an instant.