From CNBC.

Target has lost customers, sales and part of its reputation as a fun and trendy retailer since its 2021 peak. The company is now trying to win back shoppers and gain market share by focusing on baby products. Target has been rolling out ‘baby boutiques’ (can you just check if we do single quotes or double quotes?) in select stores across the country, with more planned for the future. These boutiques feature premium baby items and let parents test out car seats, strollers and other gear in person. Will it be enough to regain consumer loyalty? Melissa Repko spoke with Target’s Chief Merchant, Cara Sylvester and visited a store in Clifton, New Jersey to learn more.

Produced and Shot by: Natalie Rice
Reporting by: Melissa Repko
Edited by: Andrea Miller
Animation: Jason, Reginato, Emily Park
Managing Producer: Juhohn Lee
Additional footage: Getty Images, Target

» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC

#CNBC

Why Target Is Betting Big On Babies