Why American Homes Look Like TV Sets

From “Stewart Hicks”. ( YouTube / Nebula )

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__Description
Television has been redesigning American houses for decades.

In this video, I look at the strange feedback loop between TV and domestic space, from *Leave It to Beaver* and the Cold War kitchen to *The Brady Bunch*, *I Love Lucy*, *Friends*, *Sex and the City*, *Downton Abbey*, and HGTV. When we think shows and networks are reflecting the kinds of homes we want, it’s actually cajoling us into wanting them. Open-plan great rooms and showroom-perfect modern farmhouses offer images, ideologies, and consumer fantasies that move from soundstage to catalog to subdivision.

Along the way, I trace how sitcom sets reshaped furniture layouts, how domestic interiors became political theater, why *The Brady Bunch* helped normalize a new kind of family space, how *I Love Lucy* made urban apartment living feel desirable, and how HGTV collapsed the line between home renovation, real estate, and entertainment. The result is a history of architecture, interior design, housing culture, and television set design that shows how fictional homes end up reorganizing real ones.

__Special Thanks__

– Evan Montgomery, producer/editor
– Daniela Osorio Sanudo, graphics

__Membership__
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__About the Channel__
Architecture with Stewart is a YouTube journey exploring architecture’s deep and enduring stories in all their bewildering glory. Weekly videos and occasional live events breakdown a wide range of topics related to the built environment in order to increase their general understanding and advocate their importance in shaping the world we inhabit.

__About Me__
Stewart Hicks is an architectural design educator that leads studios and lecture courses as an Associate Professor in the School of Architecture at the University of Illinois at Chicago. He also serves as an Associate Dean in the College of Architecture, Design, and the Arts and is the co-founder of the practice Design With Company. His work has earned awards such as the Architecture Record Design Vanguard Award or the Young Architect’s Forum Award and has been featured in exhibitions such as the Chicago Architecture Biennial and Design Miami, as well as at the V&A Museum and Tate Modern in London. His writings can be found in the co-authored book Misguided Tactics for Propriety Calibration, published with the Graham Foundation, as well as essays in MONU magazine, the AIA Journal Manifest, Log, bracket, and the guest-edited issue of MAS Context on the topic of character architecture.

__Contact__
FOLLOW me on instagram: @stewart_hicks & @designwithco
Design With Company: https://designwith.co
University of Illinois at Chicago School of Architecture: https://arch.uic.edu/

__Attributions__
Stock video and imagery provided by Getty Images, Storyblocks, and Shutterstock.
Music provided by Epidemic Sound and includes music from Chromatic by Tom Fox
https://www.youtube.com/@chromaticbytomfox"

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