From Quartz.
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McDonald’s will roll out a $3-and-under menu and a $4 breakfast bundle in April to target budget-conscious diners, according to The Wall Street Journal.
The McDonald’s $3 menu replaces a buy-one-add-one-for-a-dollar promotion from 2025 and will include a sausage biscuit and a four-piece Chicken McNuggets. The $4 breakfast deal features a McMuffin, hash brown, and coffee, as part of a “McValue 2.0” update unanimously approved by franchisees.
Restaurant training is slated to begin in the coming weeks, a message reviewed by the Journal said. McDonald’s extended value efforts with $5 meals, after $85M in advertising and $35M in operator support that ends in March, CFO Ian Borden said. About 20% called it affordable last year, up from 18% in 2024, while competitors launched discounts. #mcdonalds #fastfood #valuemenu #budgetfriendly #diningdeals
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