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In 2023, Abby Price hosted a two-day embroidery pop-up at Abbode, her New York home decor shop. The event’s success inspired Price to completely replace Abbode’s business model, and now it sells customizable embroidered products and embroidery services. In 2024, Abbode brought in $1.59 million in total sales.

Produced, Shot and Edited by: Lauren Shamo
Senior Managing Producer: Eric M. Clark
Additional Camera: Valentina Duarte
Animator: Christina Locopo
Reporter: Megan Sauer
Additional Footage: Abby Price, Getty Images

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I Spent $20K To Open A Store In NYC — Now It Brings In $1.6 Million A Year