Jon Gray Is Reshaping Blackstone for the Retail Crowd

From Bloomberg Markets and Finance.

From viral jogging videos to advocating for new investment approaches, Blackstone President and COO Jon Gray is transforming a private equity giant built on exclusivity.

Blackstone, once a fortress for the world’s richest institutions, is remaking itself under Gray into a financial superstore for the dentist, lawyer and teacher next door. As Chief Executive Officer Steve Schwarzman steps back from much of the day-to-day management of the $1.2 trillion firm he built into a private equity giant, his heir apparent is driving a transformation focused on brand polish and popular appeal.

Read more: https://www.bloomberg.com/news/features/2025-11-12/blackstone-s-jon-gray-opens-up-private-equity-to-the-retail-investing-masses