From Business Insider.

Sponsored by Amazon Ads

In the second episode of The Inspiration Lab, Amazon Ads Global Director of Brand Marketing, Carly Zipp, sits down with Katie Klein, Chief Investment Officer at Omnicom Media Group, to explore how advertisers can use audience-first strategies and advanced tools to turn attention into action. Katie and Carly cover everything from AI-powered solutions, to the renaissance of live programming, and the evolution of the traditional marketing funnel.

For more, visit https://advertising.amazon.com/.

To watch more of The Inspiration Lab:
Episode 1 – Breaking through in the age of AI
(https://www.youtube.com/watch?v=LoCYgZeHkWc)

——————————————————

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit our homepage for the top stories of the day: https://www.businessinsider.com
Business Insider on Facebook: https://www.facebook.com/businessinsider
Business Insider on Instagram: https://www.instagram.com/businessinsider
Business Insider on Twitter: https://www.twitter.com/businessinsider
Business Insider on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143
Business Insider on TikTok: https://www.tiktok.com/@businessinsider

The Inspiration Lab: Connecting With Consumers To Turn Attention Into Action