From CNBC Make It.

For a year, the secret to Abby Price’s success sat covered in dust in her shop’s basement.

Price started her company Abbode as a graduate student at Parsons School of Design, selling dried floral arrangements to New York locals on Facebook in 2019. By March 2022, she sold bouquets and home decor from a storefront she rented in the city’s Nolita neighborhood — and had enough cashflow to finance a $15,000 embroidery machine, which Price bought “on a total whim,” she says.