From Global News.

The Bay Area is abuzz with final preparations as host city of Super Bowl LX. Cheaper seats sold for US$4,500 on Ticketmaster, with prime seats fetching more than US$20,000.

Television ads will cost roughly $7-8 million in 2026, compared to $5 million in 2016.

The event is also expected to generate a record of more than $2.3 billion in sports betting.

Global’s Anne Gaviola has more.

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