Robert Kraft Talks Blue Square Alliance’s 2026 Super Bowl Ad

From TODAY.

Reporting for TODAY, NBC’s Kaylee Hartung joins New England Patriots owner Robert Kraft at Gillette Stadium to discuss his organization The Blue Square Alliance Against Hate and its 2026 Super Bowl commercial. Kraft opens up on the spike of antisemitism incidents and shares a look inside the Blue Square Alliance command center that tracks hate crimes. (Paid for by Blue Square Alliance Against Hate)

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