From Quartz.
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Novo Nordisk sued Hims & Hers over alleged marketing of unapproved weight-loss drug copies, a case with regulatory and patient-safety implications. The complaint says Hims & Hers promoted knockoff versions of Wegovy and Ozempic that bypass FDA review, and Novo seeks a permanent block and damages.
Hims & Hers, which launched a compounded semaglutide pill, said it halted sales Saturday and called the suit an attack on consumer choice. Hims priced month one at $49, about $100 below Novo’s Wegovy pill, recently promoted in a Super Bowl ad with strong demand. The company also cited an FDA warning of possible legal action and acknowledged Novo’s semaglutide patents through 2032. #novonordisk #himsandhers #pharmalawsuit #ozempic #fdawarnings
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