From NPR.

Baking cookbooks saw a boom in 2025, with an 80% growth over the past 12 months. That’s bucking a trend in cookbooks, which saw overall sales down this year.

Brenna Connor, who analyzes the U.S. book market for the research company Circana, said the double-digit growth was a surprise. Instead of going to a bakery to buy a $4 cookie, Connor said she believes more people want to save money by making those cookies at home.

Circana also tracks grocery store sales, and Connor says there’s been an uptick in the baking aisles. She has also noticed an uptick in sales of specific kinds of baking cookbooks.

"Gluten-free, dairy-free, egg-free and even vegan are standing out among top growth titles," she said.

The last time baking cookbooks saw a spike in sales was during the pandemic in 2020, when bread cookbooks led sales.