How Can Something Fall Faster Than Gravity?

From The Action Lab , and Action Lab Shorts.

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A chain that accelerates instead of slows:
http://ruina.tam.cornell.edu/research/topics/fallingchains/chain_paperV13revised.pdf

Steve Mould original video:

Electroboom video:
https://www.youtube.com/watch?v=hx2LEqTQT4E