From Quartz.

Linda Ta Yonemoto will begin a no-buy year on Feb. 17 to save $5,000, illustrating a 2026 savings trend with growing relevance. The no-buy challenge and no-buy year are resonating with millennials and Gen Z, with 70,000+ Reddit participants and viral activity on TikTok and YouTube. Expert Trae Bodge advises starting small, tailoring rules to goals, and clarifying motivation such as debt repayment, saving, or reducing clutter. Yonemoto reviews past spending to separate essentials from extras, redirects funds to a high-yield savings account, and uses swaps or platforms like Freecycle and Facebook Marketplace. Tracking methods, accountability, and acceptance of slip-ups are presented as ways to build sustainable habits and align spending with personal values.
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