They Got It ALL WRONG About Cliches

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Timeline:
0:00 Intro
1:18 Look at Cliches on a Spectrum
2:07 Use Cliches Strategically
3:12 Don’t Stress About a One-Off Cliche
4:20 Prefer the Cliche to an Elegant Variation
5:36 Cliches Don’t Count in Dialogue
6:34 There are Better and Worse Cliches
7:44 Your Cliche Isn’t Cliche in a Fresh Context
8:46 Take a Cliche and Extend It
9:42 Tweak the Cliche
10:47 Beware of Cliches in Packs