See Sabrina Carpenter, Jon Hamm, More in 2026 Super Bowl Ads

From TODAY.

TODAY reveals an exclusive first look at the 2026 Super Bowl commercial where Sabrina Carpenter falls in love with a stack of Pringles, as well as Ritz Crackers ad in which Jon Hamm, Bowen Yang and Scarlett Johansson attend a celebration fit for football’s biggest weekend.

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