From CNBC.

The Seattle Seahawks and New England Patriots are headed to Santa Clara, California to face off in Super Bowl 60. While the broadcast is poised to bring in hundreds of millions of eyeballs, Levi’s Stadium, the home of the San Francisco 49ers, is preparing to welcome tens of thousands of football fans to the stadium. But where does the NFL fit into this equation? Watch the video above to hear how the league makes millions every year from the Super Bowl.

Chapters:
0:00 Introduction
1:17 How the NFL makes money from the Super Bowl

Produced and Edited by: Devan Burris
Reporter: Alex Sherman
Additional Editing: Erin Black
Camera and Senior Managing Producer: Shawn Baldwin
Additional Footage: Getty

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How Super Bowl Ticket Sales, Sponsorships And Media Contracts Drive Revenue For The NFL