Why New Balance sales are soaring while Nike falls

From CNBC.

New Balance reported a nearly 20% jump in sales in 2025 as its cultural resurgence continues to take hold. The company’s success over the past five years has been fueled by celebrity partnerships, designer collaborations and nostalgia for the “dad shoe.” CNBC’s Gabrielle Fonrouge spoke with New Balance CEO Joe Preston about the company’s recent performance.

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Why New Balance sales are soaring while Nike falls