The multi-million dollar empire built without the internet | DW Documentary

From DW Documentary.

While modern business culture equates success with high-tech "disruption" and personal luxury, the Amish furniture industry in Ohio thrives on a completely different set of rules. This community manages to run a high-output, multi-million dollar enterprise while intentionally remaining disconnected from the internet and the local power grid.

The Amish are not a single group. Each Amish community follows its own set of rules, known as the Ordnung, which determines what tools and technologies are allowed. These decisions are made collectively and are based on whether something strengthens family life, faith, humility, and community, or undermines them.

While Roy manages a nationwide furniture business that generates millions in annual sales, he adheres to these religious principles by choosing an e-bike over a luxury car. His factory uses diesel generators to run machinery and operates entirely outside of the local power grid. Computers are not connected to the internet and only used for accounting tasks. This business model succeeds by prioritizing 100% Amish quality and reinvesting profits into a self-sustaining economy. The community functions as an economic island, opting out of government social security to instead rely on private relief funds that cover everything from retirement to major medical expenses.

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