From Storied.
Support PBS: https://to.pbs.org/DonateOtherwords
Learn the linguistic secrets that companies use to subtly implant thoughts about their products directly into your brain!
Otherwords is a PBS web series on Storied that digs deep into this quintessential human trait of language and finds the fascinating, thought-provoking, and funny stories behind the words and sounds we take for granted. Incorporating the fields of biology, history, cultural studies, literature, and more, linguistics has something for everyone and offers a unique perspective on what it means to be human.
Host: Erica Brozovsky, Ph.D.
Creator/Director: Andrew Matthews & Katie Graham
Writer: Andrew Matthews
Producer: Katie Graham
Editor/Animation: Dano Johnson
Executive Producer: Amanda Fox
Fact Checker: Yvonne McGreevy
Executive in Charge for PBS: Maribel Lopez
Director of Programming for PBS: Gabrielle Ewing
Assistant Director of Programming for PBS: John Campbell
Stock Images from Shutterstock
Music from APM Music
Otherwords is a production of Spotzen for PBS Digital Studios.
© 2025 PBS. All rights reserved.
sources:
https://www.newyorker.com/magazine/2011/10/03/famous-names?_sp=bdf7ae1d-68f1-4dfa-92ab-d36472fc0a6a.1747760562330
https://neiudc.neiu.edu/cgi/viewcontent.cgi?article=1000&context=uhp-projects
https://web.stanford.edu/class/linguist1/Rdgs/Sapir.1.pdf
https://www.inc.com/robin-landa/whats-in-a-name-learn-the-art-of-brand-naming/90991732
https://www.cbsnews.com/news/the-art-of-creating-brand-names/
https://www.library.hbs.edu/hc/artadv/brand-name-management.html
https://www.jstor.org/stable/10.1086/518530?read-now=1&seq=2#page_scan_tab_contents
https://archive.nytimes.com/dealbook.nytimes.com/2012/03/21/kraft-mondelez-and-the-art-of-corporate-rebranding/?_r=0
https://web.stanford.edu/class/linguist62n/yorkston.pdf
https://ora.ox.ac.uk/objects/uuid%3A16428336-5594-411b-9e63-5b92fe5d7fa6/files/r0v838079b?utm_source=chatgpt.com
https://www.researchgate.net/figure/The-takete-maluma-effect-first-introduced-by-Koehler-1929-The-majority-of-participants_fig1_233397424
