Behind-the-scenes of Nike’s turnaround

From Bloomberg Markets and Finance.

It’s been one year since Nike CEO Elliott Hill took the helm of the world’s largest sportswear company, with the one-time intern helping blunt a long-time sales slump.

Romaine Bostick, CFA sits down with three key players in Hill’s offensive strategy: Nike President Amy Melczer Montagne, Chief Innovation, Design & Product Officer Phil McCartney and Nike Chief Science Officer Matthew Nurse at Nike Headquarters in Beaverton, Oregon for a behind-the-scenes look at how the retailer is putting its best shoe forward once again https://bloom.bg/4qpHkKo