From AFP News Agency.
They have names, faces and email addresses, but the five new colleagues at Denmark’s Royal Unibrew only exist in the virtual realm, which the brewer hails as a milestone to unleash the full potential of its staff.
Initially, the assistants operated without names, but the five "colleagues" now all have a backstory, can swap outfits, and interact daily with other employees to help with routine tasks and finding information.
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