Dating apps

From Reuters.

They promise to help you find ‘the one’ but dating apps face a strange economic incentive: every successful match means losing two customers. This week, Carmel Crimmins digs into the multibillion‑dollar business of online love – how apps keep you swiping, why Gen Z is pulling back, and whether AI could rewrite the entire model.

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Further listening

Is Big Tech too big to slow down? (https://www.reuters.com/podcasts/big-tech-2026-01-14/)

AI (https://www.reuters.com/podcasts/ai-2024-11-20/)

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