From CNBC.

Electronic shelf labels are on the rise in American grocery stores. Lawmakers fear that the technology could pave the way to surge pricing, but experts say that’s not the kind of dynamic pricing consumers should expect.

Chapters:
0:00 Introduction
1:18 Chapter 1: The rise of electronic shelf labels
5:08 Chapter 2: Surveillance pricing?
8:45 Chapter 3: Regulation and what’s next

Produced and Edited by: Macklin Fishman
Additional Camera: Charlotte Morabito, Isabel Iino
Animation: Emily Park
Senior Director of Video: Lindsey Jacobson
Additional Footage: Getty Images
Additional Sources: Amazon, BillTrack50, EIN Presswire, International Air Transport Association, Library of Congress, Maine.gov, State of Maine Legislature, Statista, Uber, Whole Foods

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Why This Price Tag Could Bring Surge Pricing To Groceries