PETA is upset about Punch the monkey. Ikea is thrilled.

From Quartz.

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Animal-rights group PETA criticized the Ichikawa City Zoo’s handling of Punch, a baby macaque whose viral fame has drawn large crowds, citing welfare concerns. The organization said zoos are not sanctuaries and described the widely shared videos as evidence of a young primate coping with isolation. At the Ichikawa City Zoo outside Tokyo, staff gave Punch an Ikea stuffed orangutan for comfort after he was rejected by his mother. Born in July, he was raised in isolation and began rejoining his troop last month; integration has proceeded in recent days. Ikea reported a rush for the toy, with limited U.S. availability as of Thursday morning. More than 5,000 visitors came Monday, prompting a restricted zone. #punchthemonkey #peta #ikea #viralstar #animalwelfare

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