From PBS NewsHour.

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How does Katharine Hayhoe, chief scientist for The Nature Conservancy and distinguished professor and endowed chair at Texas Tech University, navigate ever changing social media algorithms?

It’s been complicated, Hayhoe told PBS News. She’s been shadowbanned from Facebook for not registering as a political organization, which as a scientist she said she was “absolutely not going to do.”

The result has been a lesson in tailoring her content to the tenor of each platform, she said. On Threads, people are more interested in stories and emotions, while on BlueSky, she’s found people more interested in science and information. And on LinkedIn, the focus is more professional content.

“You really have to understand which platforms attract which people who are looking for which information. But understand that if you’re communicating accurate information, nearly every algorithm is going to be stacked against you,” Hayhoe said.

Hayhoe took part in a special livestreamed Reddit “Ask Me Anything” (AMA) event called “Tipping Point – Turning Science Into Solutions,” hosted by science correspondent Miles O’Brien and digital anchor and correspondent Deema Zein.

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