From PBS NewsHour.

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How do experts communicate science-based findings in a way that reaches everyone, including people who believe misinformation?

Science communicator Morgan McSweeney thinks about this a lot when he makes his videos, he said. His first guideline is picturing a specific person as his audience, someone who is maybe skeptical or confused, but not outright hostile.

“I try to frame these discussions in a way that doesn’t immediately turn people off,” McSweeney said.
But he also recognizes that it’s important to approach topics with different styles of messaging, including anecdotes and rigorous evidence.

“Not one style of messaging is going to work for everybody,” he said.

McSweeney took part in a special livestreamed Reddit “Ask Me Anything” (AMA) event called “Tipping Point – Turning Science Into Solutions,” hosted by science correspondent Miles O’Brien and digital anchor and correspondent Deema Zein.

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