Why Stellantis Is Pouring $13 Billion Into A U.S. Comeback

From CNBC.

Stellantis, the Euro-American parent of Jeep, RAM, Dodge and Chrysler, is forking over $13 billion to fix its money-losing U.S. business, which is responsible for more than half of Stellantis’s total profits. Formed in 2021, the company was a star–every year made more money than the one previous. But all the while, customers were walking away. Here’s what it is trying to do to get them back, and what challenges remain.

00:00 – Introduction
1:23 – Model merger
4:12 – U.S. turnaround
6:31 – A move to gas vehicles
7:42 – Challenges

Produced by: Robert Ferris
Edited by: Darren Geeter
Animation: Mallory Brangan, Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional footage: Getty Images, Stellantis, Toyota, Honda

» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus

About CNBC: From ‘Wall Street’ to ‘Main Street’ to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.

Want to be your own boss? Sign up for Smarter by CNBC Make It’s new online course, How To Start A Business: For First-Time Founders. Find step-by-step guidance for launching your first business, from testing your idea to growing your revenue. Sign up today: https://cnb.cx/4gEgnhO

Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC

#cnbc

Why Stellantis Is Pouring $13 Billion Into A U.S. Comeback