From The Economist.

Why haven’t MAGA brands taken off? The Economist’s Business writer, Shera Avi-Yonah, and co-host of The Intelligence podcast, Jason Palmer, discuss the rise of a conservative parallel economy, why explicitly political brands struggle to scale, and how boycotts have become the most powerful tool of consumers.

00:00 – What are MAGA brands and who are they for?
00:30 – What is the “parallel economy”?
01:33 – Why are these brands struggling financially?
02:02 – Do consumers actually want politics in their purchases?
02:59 – Why are boycotts more effective than new brands?
04:49 – Can brands really stay out of politics?

Listen to the full episode: https://econ.st/3PPCHvh
Why MAGA brands have been a flop:https://econ.st/4anVqWN
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