From StarTalk.

In this interview, Malcolm Gladwell revisits the central thesis of The Tipping Point. He explains that his experience reporting on the AIDS epidemic led him to think about how ideas and behaviors spread like infectious diseases. Inspired by an academic article by Jonathan Crane, he applied epidemiological models to understand social phenomena like crime and teenage pregnancy, concluding that such behaviors spread contagiously and can "tip" suddenly when certain thresholds are crossed.

From ‘Neil & Malcolm Gladwell Explore What Shapes Our Society’: https://youtu.be/r3mAl3Gkplo?si=N2wbqOHT_HFXOPtq

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