These 15 Rules Determine if Anyone Reads Past Your First Sentence

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Timeline
0:00 Intro
0:21 Deliberately Cryptic
1:46 Foreshadowing + Event
3:16 Action + Tension
4:16 Set the Table
5:23 Inciting Incident
6:52 Establish the Theme
7:44 Dress it Up with Metaphor
9:01 Dramatic Irony
9:50 Expose a Secret
10:53 A Ticking Clock
11:53 Past that Illuminates the Present
13:43 Establish the Narrator
14:54 Deep Characterization
15:53 A Small Physical Event
16:59 Start with a List