From Linus Boman.

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Did Walmart really lose their minds and overpay for a simple logo tweak? To find the real answer, let me break down some branding jargon 101. What’s the difference between a logo, a visual identity and a brand anyway?

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0:00 Spot the difference
1:25 Brand Jargon 101: Logo vs Visual Identity vs Brand
2:18 Rebranding aka brand refresh – and the motivations that drive it
3:47 Walmart’s unique scale and challenges
5:20 Sequels vs Reboots – why it’s not always best to reinvent the wheel
7:03 Does this price tag make any sense? In a nutshell

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Music from Epidemic Sound
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