From Bookfox.
The theme video I mentioned:
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Timeline:
0:00 Intro
0:18 #1 Make Your Writing Realistic
1:50 #2 Make Your Characters Likable
3:26 #3 Know Your Theme Before You Write
4:39 #4 Kill Your Darlings
5:44 #5 Never End Happy
7:30 #6 Write What You Know
8:49 #7 Just Write Already
10:00 #8 Write to a Fifth Grade Level
11:49 #9 Too Many Morally Gray/Contradictory Characters
13:30 #10 Leave the Slow Reveal to the Strippers
14:25 #11 Worst Advice Comes from THIS Source