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At just 19, Keida transformed a heartfelt birthday gift into a million-dollar embroidery empire called Soulmate Customs. What started with a simple embroidered outline of her and her mom has exploded into a phenomenon that’s caught the attention of Access Hollywood and social media worldwide.

Starting with just one $300 embroidery machine and a Shopify store, Keida hit the remarkable milestone of $1M in revenue within her first 11 months without spending a dime on advertising. Her unique embroidery designs and authentic social media presence struck a chord with customers looking for personalized, meaningful gifts.

Though music was her first dream, entrepreneurship ran in her blood. Growing up watching her parents build their businesses taught her invaluable lessons that she would later apply to her own company. Her curiosity and hands-on involvement in her parents’ business dealings laid the foundation for her success with Soulmate Customs.

In this episode, discover how this young founder scaled her embroidery from a beginner’s concept into a multi-seven-figure business in just three years. Learn her organic marketing strategies, how she reinvested profits to fuel growth, and why staying true to her creative vision helped her build a loyal customer base in the competitive embroidery industry.

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Timestamps:
00:00 – Start
00:43 – The perfect gift
01:10 – The team
02:01 – Inspiration behind the brand
03:20 – Inventory room
03:43 – A hundred thousand… in 30 days?!
05:30 – Ultimate secret to selling
06:42 – Monthly overhead
07:24 – Stock wisely!
08:24 – “Hooping” a hoodie
09:06 – The design process
10:41 – Revenue
11:00 – Making money overnight
13:00 – Fan blitz
14:43 – A well-worth investment
15:12 – Never one and done
16:54 – The “Failure Museum”
17:22 – Production volume
17:53 – From spotlight to startup
18:41 – Wall of stories
19:37 – Struggles of a teenage leader
20:47 – Scrappy and never perfect
22:00 – Paul’s first TikTok video
23:04 – Choosing content
23:35 – Consistency is king
24:43 – Dealing with seasonality
25:37 – Marketing beyond TikTok
26:20 – System for efficiency
27:10 – Quality and damage control
28:10 – More grind, more luck
28:38 – Tips on staying grounded
30:03 – Finishing touches
30:37 – Jewelry-side of the biz
31:19 – Tracking inventory
32:02 – User-generated content
33:36 – Perks of live selling
35:20 – Jewelry machines
36:32 – Success is beyond 9-5
37:44 – Quality is NOT everything
38:27 – Mother-daughter work dynamic
39:18 – All about marketing
40:12 – Cracking the Gen Z code
41:21 – Habits for success
42:32 – Working with family
43:36 – “Pressure is a privilege”
44:37 – Outro

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