From Business Insider.

Dancers at the New York City Ballet go through about 7,000 pairs of pointe shoes each year. That’s because traditional pointe shoes break down after only a few wears.

All of them come from Freed of London, which has been one of the world’s leading ballet-shoe manufacturers for nearly 80 years.

We went behind the scenes with the New York City Ballet and Freed of London to see how pointe shoes became such a big business.

00:00 – Introduction
01:42 – Rehearsals at NYCB
03:02 – NYCB Shoe Room
04:30 – Shoe Fitting
05:52 – Breaking In
07:08 – Making Pointe Shoes at Freed of London
10:25 – History of Pointe Shoes
11:21 – Gaynor Minden Pointe Shoes
14:26 – Grace’s Preference
15:52 – Dyeing Shoes
17:16 – Preparing for Performance
18:30 – Nutcracker Performance
19:28 – Credits

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