From Bloomberg.

Hampton Inn may appear unassuming, with its uniform architecture and standardized interiors. But it ranks among the most profitable hotel brands globally. Founded in 1984 to offer a middle ground between luxury hotels and aging motels, Hampton says it focused on value, consistency and guest satisfaction. After Hilton acquired the brand in 1999, it expanded to more than 3,000 locations and now outperforms major competitors in the midscale segment. Its success is driven by scale, reliability and — surprisingly — waffles.

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