From The Verge.
Blockbusters like the new Superman are still beating box office records, but promoting movies is more complicated than ever. The old celebrity playbook of magazine profiles, TV chat shows and press junkets isn’t enough in an era of audience fragmentation. Publicists now have to strategize which podcasts to make time for, and whether their clients will eat chicken on YouTube with Amelia Dimoldenberg or Sean Evans.
This week on The Vergecast, guest host Mia Sato talks to Vulture’s Fran Hoepfner to break down the ever-changing new media circuit, whether you’re a beloved A-lister, a formerly-beloved A-lister, or an aspiring A-lister.
Then, we take a deep dive with Sarah Fackrell into a controversial legal tactic brands are using to go after online sellers hawking everything from grumpy cat T-shirts to closet hooks. #Vergecast #Podcast
00:00 Intro
00:22 Summer Blockbuster Season
00:34 Celebrity Media Strategies
01:09 IP Infringement and Legal Trends
01:24 AI Translators and Unboxing
01:37 Advertisement Break
03:59 Interview with Fran Hoepfner
04:23 New Media Circuit Explained
05:03 Celebrity Interview Formats
07:02 Traditional vs. New Media
11:03 Redemption Seekers in Media
12:43 Brad Pitt’s Media Strategy
18:31 Algorithm and Media Appearances
18:52 Failed Media Appearances
22:21 Charlie XCX’s Media Strategy
29:50 Impact of New Media on Journalism
32:46 Future of Media Platforms
36:55 Choosing the Ideal Show to Appear On
37:42 Admiration for Marc Maron
38:19 The Appeal of Dua Lipa’s Book Club
38:42 Transition to Legal Discussion
40:29 Introduction to Schedule A Cases
42:07 Mechanics of Schedule A Lawsuits
44:20 Challenges Faced by Defendants
51:47 Judicial Responses and Concerns
01:11:56 AI Translation Tools: A Listener’s Query
01:22:30 Conclusion
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