From Cheddar.

A PR nightmare turned brand moment? We’ll allow it.

After a viral kiss-cam incident led to the departure of its CEO and head of HR, AI firm Astronomer is leaning into the headlines with a little help from Gwyneth Paltrow.

The actress and wellness entrepreneur (also Chris Martin’s ex-wife) stars in a new promo as a “very temporary” spokesperson, spotlighting the company’s AI tools and upcoming conference.

What began as a PR crisis has morphed into a marketing play.

Connect with Cheddar!
On Facebook: https://facebook.com/cheddar
On Instagram: https://instagram.com/cheddar
On the web: https://cheddar.com
In your inbox: https://need2know.cheddar.com/subscribe