MAGA brands are in trouble | The Economist

From The Economist. Why haven’t MAGA brands taken off? The Economist’s Business writer, Shera Avi-Yonah, and co-host of The Intelligence podcast, Jason Palmer, discuss the rise of a conservative parallel economy, why explicitly political brands struggle to scale, and how boycotts have become the most powerful tool of consumers. 00:00 – What are MAGA brands…